Big Banyan wines
A complete platform migration and visual redesign for one of India's most recognised wineries building a custom booking system, walk-in management panel, and store locator serving 27,000+ retail outlets.
Duration
June 01, 2026
Client
Big Banyan Vineyards
Services
#
UI Design
#
UX Research
Challenge
What was broken
[01] Outdated design, no collection identity
Every wine collection followed the same generic layout, making them feel indistinguishable. The unique identity of collections like Picker's Hand, L'angoor, and Limited Reserve wasn't reflected in the website experience.
[02] Clunky WooCommerce booking
The booking flow involved too many steps before checkout. Grape stomping couldn't be booked online, guests couldn't combine multiple experiences in a single booking, and there was no time-slot capacity management.
[03] No walk-in tracking
Despite a high volume of walk-in visitors, the front desk had no system to record them. Without walk-in data, it was impossible to compare online and offline bookings or measure visitor centre performance.
[04] Missing store locator
Due to Indian alcohol regulations, Big Banyan cannot sell wine online. The website lacked a store locator, leaving visitors with no way to find nearby retailers stocking their wines.
[05] No brand storytelling
The website did little to communicate Big Banyan's heritage, winemaking philosophy, or vineyard experience. Limited content and an outdated journal gave users little reason to explore.
[06] WordPress backend limitations
The existing WooCommerce backend was difficult for the marketing team to manage. It lacked custom operational tools, meaningful analytics, and workflows tailored to the front-desk team's needs.
Solution
Research & Discovery
We began by understanding business goals, operational workflows, and user needs through stakeholder interviews, a website audit, competitor benchmarking, and journey mapping. This helped identify gaps in both the customer experience and the internal operations.
Research Methods
Stakeholder interviews
UX audit
Competitor analysis
User journey mapping
Business & regulatory analysis
Key Insights
01. Brand lacked differentiation
Every wine collection looked the same, failing to reflect its unique personality.
02. Booking was a friction point
The multi-step booking flow discouraged conversions and didn't support all experiences.
03. Storytelling was underutilized
The website didn't communicate the brand's heritage or vineyard experience.
04. Buying journey ended abruptly
Without a store locator, users had no clear path to purchase.
05. Operations relied on manual processes
Staff lacked tools to manage bookings, walk-ins, and visitor data efficiently.
Design Goals
Create a premium, immersive digital experience.
Give each wine collection a distinct visual identity.
Simplify bookings for tours, tastings, and events.
Help users find nearby retail stores.
Build an intuitive CMS and operational dashboard.
Improve engagement through storytelling and motion.
Design Process
Discover → Research → Define → Wireframe → Visual Design → Prototype → Handoff
Research → Design
Research Insight | Design Solution |
|---|---|
Collections lacked identity | Unique visual language for each collection |
Complex booking flow | Streamlined booking experience |
No store locator | Interactive retailer locator |
Weak storytelling | Editorial, experience-led content |
Manual operations | Custom admin dashboard & walk-in tracking |
Impact
The redesigned website delivered measurable results within its first month of launch, improving bookings, lead generation, organic visibility, and operational efficiency. The new booking system became operational from day one, while the custom admin dashboard was actively adopted by the internal team.
First Month Performance
34 online tour purchases through the booking system
299 leads generated (May 28 – Jun 29, 2026)
210 checkout initiations
2,164 organic search clicks in the first month
58,767 search impressions
3,078 new users
11,616 page views
1,301 new users from organic search
740 admin dashboard views by staff
#1.76 average Google ranking for "Big Banyan Vineyard"
Key Takeaways
The booking system generated revenue from the first month, with Wine Tour & Tasting (48 bookings) emerging as the most popular experience, followed by Vineyard Tour (11 bookings).
Organic search became the primary acquisition channel, contributing 2,323 sessions, ahead of paid social (1,075 sessions) and direct traffic (869 sessions).
78% of search traffic came from mobile devices, validating the mobile-first design strategy.